Think again
What if Price isn’t the Problem?
Many companies believe they need to lower their prices to stay competitive — but what if the real problem is that customers don’t see the difference? And what if, there isn’t one? You don’t need lower prices. You need better arguments.
David Gomez
Be Different
Bold Differentiation Drives Profitable Growth
If clients don’t perceive a difference, will decide based on price. Standing out is no easy task — but when it happens, it changes everything. Differentiation is essential for earning preference, building trust, and defending healthier prices. Differentiation is a growth engine. It’s the foundation that allows organizations to move towards profitable growth.
David teaches how to stand out and win customer preference by selling on value, not price.
David shares practical, industry-adaptable ideas, and his ongoing field experience with global brands, makes his message relevant and timely.
He works with companies that provide exceptional value but aren’t getting the credit they deserve.
10
YEARS
7
BOOKS
1000
PRESENTATIONS
450
COMPANIES
21
COUNTRIES
David
Gomez
Backed by 15 years in corporate sales and marketing and 16 years helping global brands thrive in Latin America’s fiercely price-driven markets, his proven approach helps organizations shift from discounting to commanding value.
David is a renowned international keynote speaker and bestselling author of seven books, several of which have been translated into English. His masterpiece, Stop Competing on Price (originally Bueno, Bonito y Carito), known as the bible of value selling, is a key reference in business programs at multiple universities and has been implemented by hundreds of companies around the world.
Speaker Reel
Speaking Clients
Clients Testimonials
I am so grateful for your amazing job! Really, if it wasn’t for Christine, I would have been in a constant struggle with all the daily tasks. Thank you, you are the best!
Working with Christine is fun, easy and safe. I could rely on her completely, and she would prove her professionalism over and over again. Highly recommend the services to all.
Much More Than a Keynote
Before the Keynote
We align on key challenges to shape a custom keynote, supported by a welcome video that builds excitement and buy-in.
During the Keynote
A high-energy keynote with tools, cases, and analogies that stick, plus audience materials and chances to win signed books.
After the Keynote
Practical digital resources help your team apply the message, sustain momentum, and cascade key learnings when needed.
David in the Media
3 impacts on conference attendees
01
Adoption of a value mindset
Believing in the value of what you sell is the first step to demonstrating it. It's learning to proudly defend the value of your work. It's selling without shame, without fear, and without lowering the price.
02
Alignment around the customer
This reconnects teams with their purpose:
the customer. It's a cross-functional vision where everyone,
not just sales or service, is responsible for the customer experience at all times.
03
Recognition of individual
It's not a cliché: a company's greatest differentiator is its people. When each person understands their contribution and feels valued, their attitude changes and service improves.
Epic Keynotes
The Spark Your Team Needs
David brings an epic, energetic presence to the stage. Combining sharp content with humor, storytelling, and even theatrical elements, he transforms keynotes into unforgettable experiences. His delivery turns powerful ideas into practical inspiration that audiences immediately take into action.
Human Connection
A Keynote They’ll Remember for Years
His personality and style are unique: he blends conceptual depth, stage energy, and a sense of humor that keeps the audience engaged from start to finish. David doesn't just present; he truly gives himself to the audience.
People connect so deeply with his message: they feel it, remember it, and apply it.
Ready-to-use Resources
Playbook
100 Sales Kickoff Themes
Guide
Stop Competing on Price
Booklet